The market has been pretty choppy lately. From inflation numbers to housing and jobs data, volatility feels like it’s just around the corner. When that happens, it helps to have stocks in the portfolio that can hold steady while others get tossed around.

One of the best ways to do that is with subscription-based businesses. These companies don’t rely on one-time purchases. Instead, they bring in steady, predictable revenue from loyal customers who pay month after month. That kind of consistency can make them safer during rough markets.

Here are three subscription stocks we should be paying attention to as a family of investors.

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1. Spotify (SPOT) 🎶🎧

Spotify has been on a tear. Shares are up more than 100% over the past year, and big players like State Street have been adding to their positions, now holding over $3.5 billion worth of stock. That’s not a small vote of confidence.

Why it stands out:
✅ Spotify has strong momentum and keeps beating expectations.
✅ Investors are paying a premium for it, with the stock trading at 177x earnings, well above industry averages.
✅ The market is rewarding the idea that Spotify can keep pulling ahead of competitors.

Yes, the valuation looks stretched. But when institutions are buying and the momentum is there, sometimes the market is willing to pay up for leaders.

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2. T-Mobile (TMUS) 📱📡

Wireless service is one of those things people just can’t live without. That’s why T-Mobile is such a powerful subscription play. In the most recent quarter, analysts expected earnings of $2.69 per share, but T-Mobile delivered $2.84. On top of that, they added 1.7 million new customers — a company record.

Why it matters:
✅ Wireless is essential, so demand is steady even in shaky economies.
✅ T-Mobile keeps growing its subscriber base at an industry-leading pace.
✅ Analysts are raising price targets, with some now calling for shares to reach $285.

When you think about stable growth tied to everyday essentials, T-Mobile is exactly the type of stock that helps steady a portfolio.

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3. Netflix (NFLX) 📺🍿

Netflix is no stranger to volatility, but lately it’s been proving it can still surprise to the upside. Last quarter, the company beat expectations with $7.19 EPS vs. $7.07 expected. Analysts now see 23% earnings growth over the next year, which many believe isn’t fully priced into the stock yet.

Why it’s interesting:
✅ Still trades just below its 52-week high, but has room to run.
✅ Analysts like Baird’s Vikram Kesavabhotla have set targets as high as $1,500, about 22% above current prices.
✅ Subscription revenue makes Netflix more resilient, even if advertising markets wobble.

Netflix continues to reinvent itself, and if analysts are right, the stock could climb much higher from here.

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Final Thoughts for the Trader Family 💡

When markets get shaky, subscription-based businesses can offer the kind of stability we all want in our portfolios. Spotify, T-Mobile, and Netflix each bring something different to the table, but they all share one thing in common: predictable revenue streams that make them attractive even when the market gets rough.

As part of the Trader Family, it’s worth keeping an eye on these names, building positions carefully, and remembering that steady growth often wins over the long haul.